This is a concept created by myself as part of an assignment that aimed to get more people to visit the botanical gardens and get them to learn about the plants, flower, trees and conservation.
This Assignment required me to create a microsite using adobe XD, that the user would interact with in order to learn about the campaign and where they can download the App.
This app would serve as a creature collecting game in which park visitors can collect cute creatures digitally, interact with the park and learn.
These are the mockups of the Creature collecting App, showing what it might have looked like.
In addition to the Microsite, social media posts were created in order to promote the campaign and get the word out. One concept seen here is the inclusion of a fake news paper that would advertise the campaign in the form of Articles which would run throughout the campaign.